Chinese Scholarship Council

Introduction

Everyone who is in business to develop new products knows what a complex process it is. It is a multidisciplinary activity that requires consistency between almost all functions of manufacturing firms.

Until recently, even if those who were called "product developers" played a role in this process instead of only secondary importance. They were informed by marketing, engineering services, advertising agencies with a single task: "We want this beautiful appearance ...

Then something went wrong. And those days are over. Today, design, chair of the Council shall report to the UK Prime Minister on how "British companies can stay ahead of their competitors in the world based on countries' capacity to design world class. And in Davos at the World Economic Forum held under the theme "The Creative Imperative world leaders" to discuss how to apply design thinking to survive in uncertainty and the global economy makes complexity.

Design approach in Russia is still at the level of aesthetics and, at best, ergonomics. In the meantime, the design can be applied as a strategic tool in at least two directions. The interior design company can become a strong management tool to align - and therefore, optimization - all NPD process by focusing on the needs of all stakeholders for whom the product is developed by creating a culture of innovation focused on the consumer. Outside the company designers have proved to be excellent observers of research on people's needs unmet, and thus discover new opportunities and even new markets.

Development of innovative products: Seven reasons to think the future is looking into ways which increased the design aesthetics to the strategy and discuss how to make the best of design thinking at the development of truly innovative new products - both tangible and intangible.

"One company may be cheaper, others have to use design."

Rodney Fitch, Fitch President & Co

Reason No. 1. Fundamental changes in the global design industry

The design industry is being transformed in depth: from now on the design is not just for the look and style. The design is radically changing its role from being merely a tactical device to become a strategic tool.

How it has to do with Democrats?

Design is now playing a much larger role in the first, without doubt, the most critical phase in the whole process of developing new products. This stage of strategic planning when you need to understand what to do, this audience will be involved, what are the brand values will be delivered, what the new value to your customer what product will bring. It will not be an exaggeration to say that this is the stage victory and the failure of new product depends. After all, it is no coincidence that this "0" is called Phase Fuzzy Front End of Innovation ...

What designers today?

They increase their capabilities in new areas hitherto to be their "occupied" by marketers, brand specialists and management consultants. They get degrees in business and anthropology, psychology and ethnography. And more and more they become "human factors specialists.

"We studied fourteen large companies with annual sales of 500 million dollars to 10 billion dollars. We discovered that only four of them had managed to meet plan in terms of timing, the functionality of new products and market share. In five cases against companies producing new products that have been positively assessed by experts, but at the end of these products failed. In fact, each time in a process difficulties NDP took place, the roots of the problems could easily be found at the planning stage at the beginning, when the company ha.